One notable practice is the integration of digital management systems for accommodation services and e-bike rentals. These systems streamline operations, enhance customer experiences, and contribute to sustainable tourism practices. By centralizing booking, tracking, and resource management, digital systems reduce administrative burdens and optimize resource use. For example, accommodation services can benefit from smart energy management systems that regulate heating, cooling, and lighting based on occupancy, thereby reducing energy consumption.

Another significant best practice is investing in web marketing to enhance online presence and customer engagement. Effective web marketing strategies include developing user-friendly websites, leveraging SEO to improve search engine rankings, and utilizing social media platforms for targeted advertising. By creating compelling content and interactive experiences, SMEs can attract and retain customers while promoting sustainable tourism practices. Additionally, incorporating AI-driven tools for customer profiling and personalized marketing can further enhance the effectiveness of web marketing efforts.

One notable EU program, Digitalisation of Tourism SMEs and Destinations, provided comprehensive support and guidance to tourism SMEs on their digital transformation journey. It includes training programs and workshops to improve digital skills and knowledge among SMEs, alongside financial incentives and grants to encourage investment in digital technologies. The results demonstrated increased digital maturity among participating SMEs, improved online presence, and enhanced customer experiences.

Additionally, the Digital Tourism Innovation Campus, aimed to foster innovation and digitalization in the tourism sector by creating a collaborative platform for SMEs, startups, and researchers to exchange knowledge and ideas. This initiative aims at organizing hackathons and innovation challenges, resulting in the development of innovative digital tools and platforms that boosted the competitiveness of SMEs and enriched visitor experiences.
Another significant effort, the Digital Skills for Tourism project, addresses the digital skills gap within the tourism sector. By providing training programs and certifications for tourism professionals, and developing online learning resources, this project significantly improved digital literacy and competence among professionals. This, in turn, facilitates better digitization efforts in SMEs and destinations.

Lessons learned from these initiatives highlight the importance of comprehensive training programs covering both digital and sustainability skills for the successful digitalization of tourism SMEs. Financial incentives and grants are effective in encouraging SMEs to invest in digital technologies, accelerating their digital transformation. Collaborative platforms and networks are vital in facilitating knowledge sharing and peer learning among SMEs and stakeholders. Additionally, policy support and tailored guidance are essential in helping SMEs navigate the complexities of the digital transition, aligning their efforts with sustainability goals.

Desk research indicates that the twin transition, encompassing both digital and green transformations, is crucial for the sustainable development of tourism SMEs. Digitalization offers numerous benefits such as improved operational efficiency, enhanced customer experience, and better market reach. However, integrating digital solutions with sustainable practices is essential to maximize these benefits. For instance, digital tools can support energy efficiency measures, waste reduction, and sustainable resource management, contributing to the overall sustainability of tourism operations. The transition pathway for tourism SMEs should therefore emphasize the dual goals of digital and green transformations. Key lessons learnt from successful implementations include the importance of comprehensive training programs that cover both digital and sustainability skills, the need for financial incentives to support investments in new technologies, and the role of collaborative platforms that facilitate peer learning and knowledge sharing. Additionally, policy support and tailored guidance can help SMEs navigate the complexities of the twin transition, ensuring they can leverage digital tools to achieve both operational excellence and sustainability goals. By fostering a holistic approach to digitalization and sustainability, tourism SMEs can not only enhance their competitiveness but also contribute to the broader objectives of sustainable development and environmental stewardship.