German SMEs face a significant deficit in digital proficiency, with many lacking the internal skills and resources necessary for successful implementation of a digital transformation. Identifying suitable partners or specialists for specific requirements proves challenging, further complicating the transition. Moreover, bureaucratic hurdles, including complex regulations and constantly evolving legislation, hinder long-term planning and deter SMEs from seeking financial support.
Additionally, a lack of commitment towards training, limited internet coverage in rural areas, and difficulties in compliance with data protection laws further impede a faster digital transition. Also, awareness of available funding options for digitalisation programs remains low among SMEs, hindering their ability to access crucial financial support – which is especially important for SME’s. Summarized, there is a gap in raising awareness of available funding options, providing targeted training and support, simplifying regulations, and fostering collaboration among stakeholders.
Destination surveys conducted by DTV show that digital strategies and solutions are being developed at different levels. However, the greatest need for further training is still seen in the foundational domain, e.g. the creation of a holistic digitalisation strategy, the analysis of visitor flows or the online bookability of tourism offers. Many are reluctant to get involved in the sometimes complex process of converting existing systems. As a result, current buzzwords such as artificial intelligence, chatbots and open data are often of little or no relevance at this stage.
Funding is also a complex issue that many companies seek assistance with. In this context, the lack of information and the amount of bureaucracy involved is a major obstacle. In general, the availability of sufficient financial and human resources is currently a widespread problem that also affects the progress of digitalisation. The issue is further complicated by the fact that rural providers in particular still face basic challenges such as ensuring stable networks and a fast internet connection
