Providing SMEs with access to affordable digital tools and training accelerates their digital transition and competitiveness
Topic
Awareness raising on skills needs for twin transition in tourism, Support for digitalisation of tourism SMEs and destinationsCategory
OTHERCountry
SpainLesson Learned
Digitalization can significantly enhance SME operations—from marketing to customer service and internal management—but affordability and know-how are key challenges.
Ensuring access to low-cost, user-friendly tools and tailored training helps SMEs improve their efficiency, reach new markets, and stay competitive.
