Ongoing training for employees and awareness campaigns for clients are vital for the successful implementation of sustainable and digital initiatives
Category
CULTURAL AND CREATIVE INDUSTRY, TRAVEL AGENCY AND ORGANIZATIONAL SERVICESCountry
SpainLesson Learned
The transition to more sustainable and digital tourism models requires behavioral change and new skill sets.
Training empowers staff to adopt innovative practices and technologies effectively, while educating clients helps align their expectations and behaviors with the business’s sustainability goals, ensuring a smoother implementation process.