Easily accessible best practice, peer learning and networking for SMEs

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Lesson Learned

Peer learning and networking platforms face significant challenges as a result of their reliance on the commitment of their members to ensure progress and continued implementation. This dependency can lead to obstacles, such as member engagement and participation fluctuates. In addition, the lack of resources and internal capacity is a significant obstacle for operating smoothly operation and sustainable growth.

In the past, the Brandenburg Tourism Network was managed by a single person who was responsible for both content creation and technical performance. Whilst this approach was initially functional, it proved to be inefficient and unsustainable in the long term. To overcome this limitation, a reorganisation was initiated and a dedicated team was formed. An editorial team was formed to manage the content, with the overarching aim of efficiently collecting and disseminating information.

However, the transition to a team-based approach can present challenges in terms of coordination, communication and alignment of efforts. Careful planning and coordination is required to ensure that all team members are working towards common goals and that responsibilities are clearly defined. It may also be necessary to further optimise and refine processes to maximise the team’s efficiency and effectiveness in managing the network and platform.

Potential gaps and difficulties for the success of such a platform are member engagement, resource constraints, technological barriers, relevance of content and sustainability of initiatives.

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