Cooperate to fill the gap in the flow of information and support services aimed at helping tourism SMEs navigate the twin transition towards sustainability.

Topic

Awareness raising on skills needs for twin transition in tourism

Lesson Learned

While many SMEs are aware of the need for enhanced skills to implement sustainable practices, there is a mismatch in the ability of supporting organizations, such as Chambers of Commerce or Business Support Organizations (BSOs), to effectively address these needs. This challenge is compounded by the lack of a corporate culture within many SMEs that embraces sustainable practices in a genuine, vocational, and non-instrumental way, which often contradicts the company’s traditional mindset.

Direct conversations with representatives from experiential tourism SMEs revealed that addressing skills development is essential for initiating the twin transition process at the corporate level. It became clear that this process requires a focus not only on managerial skills but also on equipping staff members with the necessary knowledge and techniques to integrate sustainability into daily operations.

Key areas for improvement include ensuring that sustainability practices are incorporated into procedures and methodologies, fostering authentic commitment to sustainability among employees, and strengthening the overall sustainability culture within the company.

Collaboration with BSOs and Chambers of Commerce is crucial for guiding tourism companies towards the most suitable training and support models. This cooperation can help businesses focus on areas such as:

Developing and implementing internal sustainable strategies and policies.
Conducting environmental, social, and governance risk analyses to identify risks and opportunities for sustainable growth.
Promoting sustainability awareness and commitment among staff and stakeholders.
Staying updated on green and digital regulations at the national and EU levels, ensuring compliance.
Engaging with external organizations to share best practices and promote sustainable training initiatives.

Ultimately, the lesson learned is that raising awareness about the importance of skills development is a foundational step for tourism SMEs to successfully undertake the twin transition, with a focus on both internal staff training and external support networks.