Digitalization can significantly enhance SME operations—from marketing to customer service and internal management—but affordability and know-how are key challenges.

Ensuring access to low-cost, user-friendly tools and tailored training helps SMEs improve their efficiency, reach new markets, and stay competitive.

One example is Engáliate Club Deportivo, a one-person business in Gran Canaria offering hiking and environmental activities. Even though it is small, it has a clear website, shares activities on social media, and connects with nature lovers online. It also works with other local groups to organize events and share good practices.

Another example is Central de Reservas, which created a professional platform to manage accommodation bookings and payments. Thanks to digitalization, they can compete with bigger companies and reach more clients. Tools like online reservation systems or customer review platforms make things easier for everyone.

Many SMEs also benefit from public programs, like the Digital Kit in Spain or training funded by the EU. These help them start with simple tools like online calendars, email marketing, or even chatbots for clients. With some help and support, digitalization becomes an opportunity, not a problem. This matches the findings from the Spanish “Digital Agenda” and Smart Tourism projects, which confirm that digital transformation must be supported with training, mentorship, and funding.