Italy – Page 2 – fuTOURiSME

Exploring the Albergo Diffuso Concept and the Rise of Slow Tourism in Italy

Écrit par epo epo_35 le septembre 9, 2024.

One of the most significant best practices identified is the concept of the “albergo diffuso” or diffuse hotel. This innovative model involves accommodations that are spread out over multiple buildings in a small town or village, integrating tourism with the existing community. Typically, the accommodations are located in renovated historical buildings, allowing guests to experience the authenticity of local life and culture. The albergo diffuso model offers several advantages. Firstly, it revitalizes and preserves historical buildings, contributing to the cultural heritage and aesthetic appeal of the area. Secondly, it provides a unique and immersive experience for visitors, who can live among the local residents and gain a deeper understanding of their way of life. This approach fosters a strong sense of community and belonging, both for the guests and the residents. Moreover, the diffuse hotel model supports local economies by involving local businesses and services, such as restaurants, shops, and tour guides. This collaboration creates a more sustainable tourism ecosystem where the benefits are shared among various stakeholders.

While specific projects directly addressing the promotion of slow and eco-friendly tourism in Italy have not been identified, it is evident that this topic is gaining significant traction among tourists and local stakeholders. The concept of slow tourism, which emphasizes meaningful travel experiences, local culture, and environmental sustainability, is increasingly becoming a trend in Italy. This shift is driven by a growing awareness among tourists about the importance of sustainable and responsible travel practices. Various regions in Italy have organically embraced slow and eco-friendly tourism principles, by creating dedicated events and policies. These regions often focus on promoting local food and wine experiences, cultural heritage, and natural landscapes, encouraging tourists to spend more time in less-visited areas. The approach aligns well with broader EU sustainability goals, despite the lack of formal initiatives specifically targeting this trend.

By leveraging advanced data analytics, SMEs can gain deep insights into customer preferences and behaviors, allowing for more personalized services and targeted marketing efforts. Digital platforms also facilitate seamless communication and interaction with customers, enhancing the overall guest experience. For example, social media, mobile apps, and online booking systems can help reach a broader audience and offer tailored experiences to diverse customer segments. On the other hand, the green transformation emphasizes sustainability and environmental responsibility. SMEs that adopt sustainable practices not only contribute to environmental conservation but also appeal to the growing segment of eco-conscious travelers. Implementing energy-efficient technologies, reducing waste, and promoting local and sustainable products and services are just a few ways SMEs can integrate green practices into their operations. Such efforts not only differentiate these businesses but also attract a loyal customer base that values sustainability. Inclusivity and accessibility are also crucial components of enhancing tourism services. This involves creating accessible facilities, offering diverse and culturally sensitive services, and promoting social inclusion. SMEs that embrace inclusivity can tap into underserved market segments and enhance their reputation as socially responsible businesses. Providing accessible accommodation options, multilingual services, and culturally relevant experiences can significantly broaden their appeal. Building strong relationships with local communities and stakeholders is another essential strategy. Fostering a sense of shared purpose and collaboration can lead to more cohesive and attractive tourism offerings. Joint marketing campaigns, bundled service packages, and partnerships with local businesses create a more comprehensive and enjoyable experience for visitors while benefiting the local economy.

Enhancing Awareness and Adoption of the Twin Transition in Tourism

Écrit par epo epo_35 le septembre 9, 2024.

While SMEs can implement several measures to raise awareness about the changes in tourism demand and the opportunities provided by the twin transition, it is more broadly the responsibility of other institutions and entities. Consequently, there are limited if any best practices directly from SMEs in this context. Often tourism boards, industry associations, and governmental bodies at different levels, tend to organize educational initiatives. These larger entities have the resources and reach to conduct comprehensive campaigns that significantly impact awareness. The EU Interreg Italy-Switzerland project: “Alpine Pearls – Sustainable Mobility in Alpine Tourism Destinations” aimed to promote sustainable mobility solutions in alpine tourism destinations in Italy and Switzerland. The project focuses on reducing the environmental impact of transportation in these areas and enhancing the overall sustainability of tourism. Through the implementation of measures such as electric vehicle charging stations, bike-sharing programs, and public transportation improvements, the project successfully reduced carbon emissions and improved the visitor experience.

The results of the project demonstrated that economic incentives are crucial for supporting SMEs in adopting sustainable practices and investing in digital technologies. The project highlighted the importance of comprehensive training programs and specialized consultancy services to equip SMEs with the necessary knowledge and skills for the twin transition. Additionally, the project emphasized the need for accessible and customized digital tools tailored to specific business activities to enhance efficiency and improve customer engagement.

Lessons learned from the project include the significance of inclusive training opportunities that ensure all staff members have essential digital literacy and an understanding of sustainable tourism practices. Collaboration with tourism boards, industry associations, and educational institutions was also identified as a key factor in amplifying awareness efforts and providing resources and support to SMEs.

Desk research reveals several key insights into raising awareness about changes in tourism demand and the opportunities presented by the twin transition. Firstly, there is a growing awareness among tourists about sustainability and digital convenience, which is reshaping demand patterns. Tourists are increasingly seeking eco-friendly accommodations and digitally seamless experiences. SMEs must be aware of this shift to align their offerings with these evolving preferences.

Secondly, promoting the benefits of the twin transition is crucial. Highlighting success stories where digital and sustainable practices have led to increased bookings, customer satisfaction, and operational efficiency can motivate other SMEs to adopt similar strategies. Thirdly, effective communication strategies are essential for raising awareness. Utilizing digital platforms, social media, webinars, and industry conferences to disseminate information about the twin transition can reach a broad audience. Creating informative content such as blogs, videos, and infographics that explain the benefits and practical steps of adopting digital and sustainable practices can help SMEs understand and embrace these changes. Finally, collaboration with tourism boards, industry associations, and educational institutions can amplify awareness efforts. These organizations can provide resources, training, and support to help SMEs navigate the twin transition. By fostering a collaborative environment, stakeholders can share knowledge, tools, and best practices, enhancing the overall capacity of the tourism sector to adapt to changing demands

Overcoming Financial Barriers in Implementing Digital and Sustainable Practices in Tourism SMEs

Écrit par epo epo_35 le septembre 9, 2024.

It is crucial to note that while these practices are often suggested or desired by the interviewed SMEs, financial constraints frequently prevent their widespread implementation. One notable best practice involves targeted training programs to significantly enhance digital marketing skills, online storytelling, social media management, and customer profiling. Such training programs are essential for helping SMEs adapt to the evolving digital landscape and remain competitive. Despite their potential benefits, many SMEs find these programs to be inaccessible due to cost barriers.

Collaborative platforms for peer learning and knowledge sharing are also highly effective. These platforms enable SMEs to exchange best practices, learn from each other’s experiences, and collectively tackle common challenges. Unfortunately, such collaborative initiatives are not widespread, and SMEs often lack the financial means to participate in or establish these networks.

Finally, financial incentives and policy support play a crucial role in encouraging SMEs to invest in new technologies and sustainable practices. Economic incentives are vital for supporting these investments.

The “Digital Skills for Tourism“, is a project focused on improving digital skills among tourism professionals. It provides training programs and workshops to enhance digital marketing capabilities, online storytelling, social media management, and customer profiling. The project aims to bridge the digital skills gap in the tourism sector and enable SMEs to adapt to the evolving digital landscape.

The Next Tourism Generation (NTG) project is a significant EU initiative aimed at addressing future skills needs in the tourism industry and enhancing the relationship between the industry and education providers. Focusing on innovative products, processes, and tools, the project bridges the gap between industry demands and the skills offered by education providers.
Lessons learned from these initiatives highlight the importance of targeted training programs that address both digital and green transitions. These projects demonstrate that innovative skills solutions are crucial in responding to the evolving needs of the tourism industry. Mapping skills needs and developing new profiles are essential for adapting to post-pandemic realities and the twin transition.

Desk research indicates that the twin transition is essential for the sustainable development of tourism SMEs. Digitalization offers numerous benefits such as improved operational efficiency, enhanced customer experience, and better market reach. However, integrating digital solutions with sustainable practices maximizes these benefits. For example, digital tools can support energy efficiency measures, waste reduction, and sustainable resource management, contributing to the overall sustainability of tourism operations. The transition pathway for tourism SMEs should emphasize the dual goals of digital and green transformations. Key lessons learnt from the interviews include the importance of comprehensive training programs that cover both digital and sustainability skills, the need for financial incentives to support investments in new technologies, and the role of collaborative platforms that facilitate peer learning and knowledge sharing. Additionally, policy support and tailored guidance can help SMEs navigate the complexities of the twin transition, ensuring they can leverage digital tools to achieve both operational excellence and sustainability goals. Policy support can play a crucial role in facilitating the twin transition. Tailored guidance and support services can help SMEs to understand and implement these changes effectively. Furthermore, fostering a culture of innovation and continuous improvement is essential. SMEs should be encouraged to experiment with new technologies and sustainable practices, learn from their experiences, and adapt their strategies accordingly.

Synergizing Digital Innovation and Sustainable Practices in Tourism SMEs

Écrit par epo epo_35 le septembre 9, 2024.

One notable practice is the integration of digital management systems for accommodation services and e-bike rentals. These systems streamline operations, enhance customer experiences, and contribute to sustainable tourism practices. By centralizing booking, tracking, and resource management, digital systems reduce administrative burdens and optimize resource use. For example, accommodation services can benefit from smart energy management systems that regulate heating, cooling, and lighting based on occupancy, thereby reducing energy consumption.

Another significant best practice is investing in web marketing to enhance online presence and customer engagement. Effective web marketing strategies include developing user-friendly websites, leveraging SEO to improve search engine rankings, and utilizing social media platforms for targeted advertising. By creating compelling content and interactive experiences, SMEs can attract and retain customers while promoting sustainable tourism practices. Additionally, incorporating AI-driven tools for customer profiling and personalized marketing can further enhance the effectiveness of web marketing efforts.

One notable EU program, Digitalisation of Tourism SMEs and Destinations, provided comprehensive support and guidance to tourism SMEs on their digital transformation journey. It includes training programs and workshops to improve digital skills and knowledge among SMEs, alongside financial incentives and grants to encourage investment in digital technologies. The results demonstrated increased digital maturity among participating SMEs, improved online presence, and enhanced customer experiences.

Additionally, the Digital Tourism Innovation Campus, aimed to foster innovation and digitalization in the tourism sector by creating a collaborative platform for SMEs, startups, and researchers to exchange knowledge and ideas. This initiative aims at organizing hackathons and innovation challenges, resulting in the development of innovative digital tools and platforms that boosted the competitiveness of SMEs and enriched visitor experiences.
Another significant effort, the Digital Skills for Tourism project, addresses the digital skills gap within the tourism sector. By providing training programs and certifications for tourism professionals, and developing online learning resources, this project significantly improved digital literacy and competence among professionals. This, in turn, facilitates better digitization efforts in SMEs and destinations.

Lessons learned from these initiatives highlight the importance of comprehensive training programs covering both digital and sustainability skills for the successful digitalization of tourism SMEs. Financial incentives and grants are effective in encouraging SMEs to invest in digital technologies, accelerating their digital transformation. Collaborative platforms and networks are vital in facilitating knowledge sharing and peer learning among SMEs and stakeholders. Additionally, policy support and tailored guidance are essential in helping SMEs navigate the complexities of the digital transition, aligning their efforts with sustainability goals.

Desk research indicates that the twin transition, encompassing both digital and green transformations, is crucial for the sustainable development of tourism SMEs. Digitalization offers numerous benefits such as improved operational efficiency, enhanced customer experience, and better market reach. However, integrating digital solutions with sustainable practices is essential to maximize these benefits. For instance, digital tools can support energy efficiency measures, waste reduction, and sustainable resource management, contributing to the overall sustainability of tourism operations. The transition pathway for tourism SMEs should therefore emphasize the dual goals of digital and green transformations. Key lessons learnt from successful implementations include the importance of comprehensive training programs that cover both digital and sustainability skills, the need for financial incentives to support investments in new technologies, and the role of collaborative platforms that facilitate peer learning and knowledge sharing. Additionally, policy support and tailored guidance can help SMEs navigate the complexities of the twin transition, ensuring they can leverage digital tools to achieve both operational excellence and sustainability goals. By fostering a holistic approach to digitalization and sustainability, tourism SMEs can not only enhance their competitiveness but also contribute to the broader objectives of sustainable development and environmental stewardship.

Driving Sustainability Through Innovative Challenges and Collaborative Networks in SMEs

Écrit par epo epo_35 le septembre 9, 2024.

The innovative best practice is the Green Cup, a 5-week long sustainability challenge organized by Up2You. It involves company teams competing against each other through missions and tasks on the PlaNet Green Cup platform. The challenge aims to complete missions, earn PlaNet Points, climb the rankings, and beat other teams while supporting certified carbon offset projects with EcoIn coins.

Companies can register one or more teams, each comprising a maximum of 10 participants, to take part in the Green Cup challenge. The challenge takes place on the PlaNet Green Cup platform, where teams share news, tips, and complete quizzes, photos, and videos related to environmental impact and digital emissions. The dedicated team at Up2You manages the platform, approves content, and calculates scores, relieving companies of administrative burdens.

The Green Cup challenge not only promotes sustainability practices within companies but also fosters team building, employee engagement, and a sense of collective responsibility towards the environment. By gamifying the sustainability journey and providing a platform for knowledge sharing, the Green Cup inspires participants to actively contribute to the green transition of their organizations.

Invitalia, as the national agency for inward investment and economic development, has implemented several programs and funding opportunities to support sustainable initiatives. Through financial support, grants, and incentives, Invitalia has encouraged SMEs to adopt environmentally friendly technologies, improve energy efficiency, and implement sustainable management practices. These initiatives have aimed to reduce the environmental impact of SMEs and promote their transition towards sustainability. The results of these projects include increased adoption of sustainable technologies, improved resource efficiency, and enhanced sustainability performance among participating SMEs.

SME Connect Italia has focused on fostering networking and collaboration among SMEs in Italy, including those in the tourism industry. This initiative aimed to facilitate knowledge sharing, peer learning, and collaboration opportunities within various sectors, including tourism. By connecting SMEs and providing platforms for exchanging ideas and experiences, SME Connect Italia aimed to drive innovation and the adoption of sustainable practices. The project has resulted in increased awareness of sustainable practices, the development of collaborative projects, and the sharing of successful case studies among SMEs.

Peer learning and networking are crucial for the growth and development of SMEs. By connecting with other industry professionals, SMEs can gain insights into innovative approaches, successful strategies, and emerging trends. This knowledge exchange helps SMEs understand industry dynamics and identify new opportunities for growth. Interacting with peers who have encountered similar issues provides diverse perspectives and potential solutions, saving time and resources while fostering innovation and resilience. Establishing relationships with complementary businesses enables SMEs to leverage each other’s strengths, creating synergistic opportunities. Collaborative projects, joint ventures, and shared resources can increase competitiveness, expand market reach, and enable tackling larger projects that might be beyond the capacities of individual SMEs. Networking also provides access to valuable resources such as funding opportunities, industry experts and specialized training programs, helping SMEs overcome barriers and accelerate growth. Peer learning and networking keep SMEs informed about market trends, customer preferences, and industry developments. Interactions with peers help gather market intelligence, identify emerging opportunities, and adapt strategies accordingly, which is essential for staying competitive. Building relationships with peers who understand the unique pressures of running a small business offers emotional support, encouragement, and motivation, helping SME owners navigate obstacles and maintain resilience. Moreover, peer learning and networking offer opportunities for professional development through workshops, seminars, conferences, and industry events. These activities enable SMEs to gain new skills, acquire industry certifications, and stay up-to-date with the latest advancements in their field. Continuous learning fosters personal and professional growth, enhancing the capabilities of SMEs and their workforce.

Embracing Sustainability: Green Transition Best Practices in SMEs and Tourism Companies

Écrit par epo epo_35 le septembre 9, 2024.

One notable best practice among SMEs is the adoption of sustainable alternatives in their operations. For instance, some businesses have chosen not to provide traditional courtesy kits or have switched to using kits made with sustainable materials like coconut fiber. This demonstrates a commitment to reducing waste and promoting environmentally friendly products.

Another best practice is the installation of solar panels to harness renewable energy. This helps tourism companies and SMEs reduce their reliance on non-renewable energy sources, decrease their carbon footprint, and lower operating costs in the long run. Additionally, the implementation of rainwater collection systems, such as tanks or reservoirs, is another effective practice. These systems allow businesses to collect and utilize rainwater for various purposes, reducing the demand for freshwater resources and promoting water conservation.

Italy has been actively involved in various EU and national projects, programs, and initiatives related to the green transition of tourism companies and SMEs. Here are a few :

EU LIFE Programme, which supports projects that promote sustainable development and environmental protection. Several projects under this program focus on sustainable tourism practices, including the green transition of tourism companies and SMEs.

National Strategic Plan for Sustainable Tourism, which aims to promote sustainable practices in the tourism sector. The plan includes initiatives to support the green transition of tourism companies and SMEs, such as providing funding and incentives for adopting

sustainable technologies and practices.
Green Tourism Cluster, which brings together tourism companies, SMEs, and other stakeholders to promote sustainable tourism practices. The cluster provides support, networking opportunities, and resources for companies interested in implementing green initiatives.
Italy has implemented various certification schemes and labels to recognize and promote sustainable tourism practices. These certifications encourage tourism companies and SMEs to adopt environmentally friendly practices, such as energy efficiency, waste reduction, and the use of renewable resources.

Successful green transition initiatives in tourism companies and SMEs require a holistic approach that integrates sustainability into all aspects of the business. Financial support in the form of grants, subsidies, and low-interest loans can incentivize businesses to invest in green technologies. Training programs and knowledge sharing through collaboration and networking are crucial to overcome knowledge gaps. Strong policy frameworks, regulations, and incentives drive the green transition, while raising public awareness and promoting consumer demand for sustainable tourism create market incentives for businesses to adopt green practices.In addition, creating partnerships with stakeholders, such as local communities and environmental organizations, can enhance the success of green transition initiatives by fostering collaboration and leveraging collective resources and expertise. Furthermore, measuring and monitoring the environmental impact of tourism activities through the use of sustainability indicators and reporting can provide valuable insights and accountability, driving continuous improvement in green practices. Moreover, fostering innovation and research in sustainable tourism practices can lead to the development of new technologies, solutions, and business models that further support the green transition of tourism companies and SMEs.

Driving Sustainable Tourism Through Circular Practices

Écrit par epo epo_35 le septembre 9, 2024.

The incorporation of circular practices in the tourism sector has led to significant best practices, such as collaboration with local producers, utilization of local and seasonal food in catering, promotion of local culture and traditions, and collaboration with sustainable tour operators. By establishing strong partnerships with local farmers, artisans, and suppliers, these SMEs not only support the local economy but also reduce transportation emissions and foster a sense of community. By prioritizing local and seasonal ingredients, SMEs contribute to circularity by minimizing food waste, supporting local farmers, and providing visitors with an authentic culinary experience. These practices have demonstrated a positive impact and high replicability potential. Lessons learned include the importance of building strong partnerships, ensuring quality and sustainability standards, effective communication, and aligning initiatives with customer expectations. By sharing experiences and lessons, SMEs can inspire others to embrace circularity, fostering a sustainable and enriching tourism industry.

One notable project is the “Circular Economy Package” initiated by the European Union. The project aimed to promote the transition towards a circular economy by establishing targets, regulations, and incentives for waste management, resource efficiency, and sustainable production and consumption. Italy actively participated in implementing the Circular Economy Package, leading to improvements in waste management practices, increased recycling rates, and the development of innovative circular business models. Lessons learned from this project include the importance of strong policy frameworks, stakeholder engagement, and cross-sector collaboration for successful implementation.

Another significant initiative is the “National Strategic Plan for Sustainable Tourism” launched by the Italian Ministry of Cultural Heritage and Activities and Tourism. The plan aimed to enhance the sustainability and competitiveness of the tourism sector by promoting sustainable practices, cultural heritage preservation, and local development. Through this initiative, Italy focused on improving the sustainability performance of tourism businesses, fostering responsible tourism behavior, and supporting the development of sustainable tourism destinations. Lessons learned from this initiative include the need for capacity-building programs, public-private partnerships, and the integration of sustainability principles into tourism policies and strategies.

The circularity of tourism services is vital for achieving sustainable practices in the twin transition. The lessons that have emerged that are relevant to the topic are:

Integration of circular principles into policy frameworks is crucial. Strong policies with clear regulations, targets, and incentives encourage SMEs to adopt circular practices, providing a supportive environment for implementation.
Stakeholder engagement and collaboration are essential. Involving SMEs, local communities, tourism operators, and industry associations fosters a collective approach. Collaboration platforms and knowledge sharing drive the adoption of circular practices.
Capacity building and awareness are vital. Targeted training and sharing best practices bridge the knowledge gap, empowering SMEs to implement circular strategies effectively.
Financial support is needed to overcome constraints. Exploring funding options, incentives, and collaborative approaches encourages SMEs to invest in circular initiatives and drive the transition.
Effective communication strategies that highlight the benefits of circularity stimulate demand for sustainable tourism services.

By incorporating these lessons into future projects, Italy can accelerate the twin transition by promoting circularity in tourism. Strong policy integration, stakeholder engagement, capacity building, financial support, and effective communication strategies are key to achieving a sustainable and circular tourism sector.

Sustainable Tourism Strategic Planning in Rome and Italy

Écrit par epo epo_35 le septembre 9, 2024.

The Strategic Tourism Plan for Rome 2019-2025 serves as an exemplary model of sustainable tourism strategies and best practices. With its comprehensive approach, the plan demonstrates a commitment to managing tourism in a way that balances the needs of visitors with the preservation and enhancement of Rome’s cultural and natural heritage.

One of the key strengths of the plan lies in its participatory process, known as FUTOUROMA, which engaged 150 representatives from Rome’s tourism sector. This inclusive approach ensured that diverse perspectives and expertise were considered, fostering a sense of ownership and collaboration among stakeholders. The plan’s overarching goals of strengthening Rome’s position among the top European and global destinations and transforming its image from a historical city to a dynamic, future-oriented destination are commendable. By setting clear objectives, the plan provides a roadmap for achieving sustainable tourism growth while preserving the city’s unique character. The plan addresses various crucial aspects of sustainable tourism, including attractiveness, accessibility, competitiveness, innovation, sustainability, hospitality, data intelligence, awareness, governance, and training. By tackling these areas comprehensively, the plan recognizes the interconnectedness of different factors influencing sustainable tourism development.

The Strategic Tourism Plan for Italy (2023-2027) focuses on five pillars: governance, innovation, quality and inclusion, training, and sustainability. It emphasizes collaboration between the State and regions. The plan promotes innovation, quality visitor experiences, inclusivity, training, and sustainability. It aims to balance economic growth with environmental protection and social responsibility. Additionally, various regions and cities in Italy are implementing sustainable practices. They prioritize sustainable destination management, preserving cultural heritage, and promoting sustainable mobility. Furthermore, Italy has been proactive in implementing measures to address overtourism in popular destinations. To combat overtourism, several cities and regions in Italy have introduced measures such as visitor management systems, capacity limits, and promoting alternative destinations. For instance, Venice has implemented a system of controlling visitor numbers through the Venice City Pass and the Venice Card, which encourage visitors to explore lesser-known areas. Similarly, Florence has adopted strategies to disperse tourists by promoting alternative attractions and encouraging off-peak visits.

Another initiative is ‘Italian Tourist Destination 2025‘ launched by ENIT (Italian National Tourist Agency) , which aims to develop strategic plans for Italy’s main tourist destinations. The “Italian Tourist Destination 2025” initiative recognizes the need for specific actions tailored to each destination, considering their unique characteristics and challenges. The strategic plans developed under this initiative encompass a range of areas, including economic, environmental, and social sustainability. To promote economic sustainability, the plans prioritize initiatives that support local businesses, encourage entrepreneurship, and stimulate job creation in the tourism sector. This includes fostering collaboration between tourism stakeholders, promoting innovation and digitalization, and diversifying the tourism product offering to attract a wider range of visitors throughout the year.

The absence or inefficiency of comprehensive tourism strategies has detrimental consequences for the sustainable development of the tourism sector in Italy. Without well-defined and coordinated strategies, there is a risk of uncontrolled tourism growth, overtourism in popular destinations, and negative environmental and social impacts. Furthermore, the absence of strategies impedes the ability to harness the potential economic benefits, optimize resource allocation, and enhance the competitiveness of Italian destinations. Addressing these problems requires concerted efforts at all levels. It is essential to allocate adequate resources and provide support, particularly to SMEs, in conducting research, analysis, and strategy formulation. Streamlining bureaucratic procedures and simplifying regulations can facilitate the efficient implementation of strategies. Moreover, enhancing coordination and communication between European, national, regional, and local authorities is crucial to ensure the alignment of objectives and policies.

Transforming Tourism in Italy: The Strategic Plan 2023-2027

Écrit par epo epo_35 le septembre 6, 2024.

The Strategic Tourism Plan for Italy for the five-year period 2023-2027 presents an industrial vision for the tourism sector based on five strategic pillars: governance, innovation, quality and inclusion, training, and sustainability. The plan assigns a prominent role to the regions within a shared governance and monitoring model with the State.

The Strategic Tourism Plan establishes goals such as fostering innovation, enhancing competitiveness, and implementing effective marketing strategies for the tourism sector. It defines eight strategic areas to focus on: organized tourism, fairs and MICE (Meetings, Incentives, Conferences, and Exhibitions), accessibility and mobility, wellness, cultural tourism, accommodation facilities, leisure, and high-end tourism. For each strategic area, the plan outlines the main actions categorized under the five pillars.

Collaborative Networks in Sustainable Tourism Initiatives

Écrit par epo epo_35 le septembre 6, 2024.

The innovative best practice is the organization of events, networks, and partnerships with various stakeholders in the tourism sector to raise awareness about different topics such as sustainability, digitalization, and the twin transition. These networks aim to foster collaborations and partnerships among participants, promoting responsible tourism practices and driving positive change in the industry.

The Association of Responsible Tourism in Italy, through its dedicated team, organizes events and initiatives that bring together individuals, organizations, and businesses from the tourism sector. These events provide a platform for knowledge sharing, discussions, and workshops on topics like sustainability, digitalization, and the twin transition. The association actively encourages participants to form collaborations and partnerships, facilitating networking opportunities and fostering long-term relationships.

Country : Italy