El Plan Estratégico de Turismo de Italia para el periodo 2023-2027 presenta una visión industrial del sector turístico basada en cinco pilares estratégicos: gobernanza, innovación, calidad e inclusión, formación, y sostenibilidad. El plan asigna un papel destacado a las regiones dentro de un modelo de gobernanza y supervisión compartido con el Estado.

The Strategic Tourism Plan establishes goals such as fostering innovation, enhancing competitiveness, and implementing effective marketing strategies for the tourism sector. It defines eight strategic areas to focus on: organized tourism, fairs and MICE (Meetings, Incentives, Conferences, and Exhibitions), accessibility and mobility, wellness, cultural tourism, accommodation facilities, leisure, and high-end tourism. For each strategic area, the plan outlines the main actions categorized under the five pillars.