The Mercurio Festival positions itself as a cultural tourism attractor without limiting itself to the creation of cultural events in places of artistic heritage, a proposal already outdated by the most innovative cultural tourism operators, but setting its sights on a conscious tourism that moves its flows functionally to the artistic proposal of level regardless of the places that host it, where the experiences of recent years lead us to consider it increasingly mortifying for the artist and his paths to have to express themselves in function of the enhancement of a place. 

The conscious cultural tourism they focus on involves organizing public meetings, seminars, and workshops so that they can engage with the themes of the work, creation, and inspiration of the work we have just seen. They create meeting places where tourists know they can engage with artists and be able to freely dialogue with them. They also create itineraries, co-organized with the entities that operate within the Cantieri Culturali, in which tourists can visit the entire area, watch a show/concert at the Cantieri and entertain themselves there, expanding our itinerary to the Zisa Castle, adjacent to our target area.