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France by Locals

Topic
Category
TRAVEL AGENCY AND ORGANIZATIONAL SERVICES
Country

Best Practice

In response to COVID-19, France by Locals adopted a sustainable tourism approach, offering unique, off-the-beaten-path experiences that highlight interactions between travelers and locals. The company promotes eco-friendly practices by recommending labeled accommodations, restaurants, and using transportation methods such as e-bikes and trains. Catering to international, French, and local tourists, the company now targets European markets accessible by train rather than planes. By diversifying tourism away from crowded hotspots and supporting local businesses, it aims to boost local development and minimize environmental impact, thereby contributing to the tourism industry’s sustainability and providing authentic, memorable experiences for travelers.

Organization

Organization name

France by Locals operates as an experiential tourism company, focusing on providing unique and sustainable travel experiences that go beyond traditional tourist attractions. Their “train-only” itineraries emphasize low-carbon transport options like e-biking, hiking, horse riding, and public transit. They connect travelers with locals to explore regional culture, traditions, and lifestyles.
Website

Impact

By prioritizing sustainability and promoting eco-friendly travel, France by Locals has reshaped the way travelers explore France. Tailor-made trips that emphasize local encounters and off-the-beaten-path destinations attract a diverse clientele. This approach redistributes tourism from overcrowded spots to lesser-known regions, supporting local businesses like winemakers and small farms and fostering economic growth while minimizing environmental impact. Additionally, the shift towards European travelers arriving by train have contributed to reducing reliance on long-haul flights.

Sustainability

France by Locals’ practices reduce environmental impact and boost local economies. The company selects eco-labeled hotels and restaurants, and promotes eco-friendly transportation such as e-bikes and trains to cut carbon emissions and support local communities. This approach aligns with the growing traveler preference for sustainable tourism, maintaining the company’s relevance and success. By prioritizing sustainability, France by Locals reinforces its leadership in responsible travel, aiding the preservation of natural resources and cultural heritage for future generations.

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