Engaging Sustainability: The Green Cup Challenge on PlaNet Green Cup Platform

Topic

Awareness raising on changes in tourism demand and the opportunities of twin transition for tourism, Easily accessible best practice, peer learning and networking for SMEs

Best Practice

The innovative best practice is the Green Cup, a 5-week long sustainability challenge organized by Up2You. It involves company teams competing against each other through missions and tasks on the PlaNet Green Cup platform. The challenge aims to complete missions, earn PlaNet Points, climb the rankings, and beat other teams while supporting certified carbon offset projects with EcoIn coins.

Companies can register one or more teams, each comprising a maximum of 10 participants, to take part in the Green Cup challenge. The challenge takes place on the PlaNet Green Cup platform, where teams share news, tips, and complete quizzes, photos, and videos related to environmental impact and digital emissions. The dedicated team at Up2You manages the platform, approves content, and calculates scores, relieving companies of administrative burdens

Organization

Up2U

Up2You is a green tech startup and B Corp certified that allows companies to reduce their environmental impact by compensating for their CO2 emissions and then certifying their commitment on the blockchain. Up2You is an award winning startup that aims to make sustainability strategies clear, linear and accessible for all company sizes and experience levels. Their goal is to make every company more green by creating digital tools to measure, reduce and offset emissions as well as involve employees in sustainability projects. They support sustainable projects with social and environmental impact

Website

Impact

The Green Cup challenge has a positive impact on both participating companies and the promotion of sustainability. It trains employees on sustainability topics in an engaging and interactive manner, fostering awareness and behavior change. The gamification approach motivates teams to collaborate, compete, and contribute to certified carbon offset projects, thereby reducing their environmental impact. The challenge also encourages companies to include sustainability initiatives in their corporate culture and sustainability reports

Sustainability

The Green Cup challenge promotes sustainability by raising awareness, educating employees, and encouraging sustainable practices. By completing missions and tasks, teams learn about environmental impact, digital emissions, and other sustainability topics. The support for certified carbon offset projects through EcoIn coins contributes to reducing carbon footprints and supporting environmental conservation efforts. The challenge’s web-based platform ensures user privacy, secure data management, and a low environmental impact by eliminating the need for app installations.