Knowledge exchange and peer learning are powerful tools for innovation.

Creating platforms where SMEs can share success stories, challenges, and practical solutions helps spread effective practices, encourages partnerships, and drives collective progress toward digital and sustainable transformation. Thus when SMEs connect and support each other, they grow faster and make fewer mistakes. A great example is Engáliate Club Deportivo, which works with other organizations in the Canary Islands.

They regularly take part in local events, nature activities, and workshops with other small companies. These exchanges help them improve their services, share tools, and create new tourism products. Their website and social media are also used to inspire others and tell their story.

The FUTOURiSME project also shows how useful it is to collect and share best practices across Europe. When one SME finds a solution that works, others can learn from it and adapt it to their context. However, many SMEs still face problems like information overload, not enough platforms in local languages, or not knowing where to start. Platforms like Madrid Network, and future national compendiums, can make access easier and help SMEs stay informed.

For the future, it’s important to keep building spaces—both online and in person—where SMEs can meet, learn, and grow together. With more collaboration, the tourism sector will be more resilient and innovative.