Transforming Tourism in Italy: The Strategic Plan 2023-2027

Topic

Comprehensive tourism strategies development or update

Best Practice

The Strategic Tourism Plan for Italy for the five-year period 2023-2027 presents an industrial vision for the tourism sector based on five strategic pillars: governance, innovation, quality and inclusion, training, and sustainability. The plan assigns a prominent role to the regions within a shared governance and monitoring model with the State.

The Strategic Tourism Plan establishes goals such as fostering innovation, enhancing competitiveness, and implementing effective marketing strategies for the tourism sector. It defines eight strategic areas to focus on: organized tourism, fairs and MICE (Meetings, Incentives, Conferences, and Exhibitions), accessibility and mobility, wellness, cultural tourism, accommodation facilities, leisure, and high-end tourism. For each strategic area, the plan outlines the main actions categorized under the five pillars.

Organization

Ministero del Turismo Italiano

The Italian Ministry of Tourism, known as the Ministero del Turismo in Italian, is a government department responsible for the development, promotion, and regulation of the tourism industry in Italy. It formulates policies, strategies, and initiatives to enhance the competitiveness and sustainability of the tourism sector. The ministry collaborates with regional authorities, stakeholders, and international partners to support the growth of tourism, protect cultural heritage, improve infrastructure, and ensure quality standards in the industry.

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Impact

The Strategic Tourism Plan has a significant impact on the Italian tourism sector. By focusing on governance, innovation, quality, training, and sustainability, it aims to enhance the sector’s competitiveness and foster sustainable development. The plan promotes collaboration between the State, regions, and stakeholders, ensuring a coordinated approach towards achieving the set objectives. It also provides a clear roadmap for actions and investments in key strategic areas, ultimately contributing to the growth and success of the tourism industry

Sustainability

The Strategic Tourism Plan for Italy 2023-2027 prioritizes sustainability by promoting eco-compatible offerings and incentivizing energy efficiency. It also emphasizes quality, inclusion, and innovation, aiming to establish standards, improve accessibility, and enhance digitalization in the tourism sector. By considering these aspects, the plan ensures long-term viability, minimizes negative environmental impacts, and creates a more inclusive and competitive industry