Ruralis

Topic

Awareness raising on changes in tourism demand and the opportunities of twin transition for tourism, Support for digitalisation of tourism SMEs and destinations

Best Practice

Ruralis is a forward-thinking start-up that combines passion, competence, and a deep connection to its territory. Founded by a team that has lived, studied, and worked across the globe, the company returned home with a vision to develop exceptional services and support the local area—often overlooked by traditional tourism—transforming it into an unexplored world full of potential.
Ruralis is dedicated to reviving lesser-known Italian destinations, offering unique experiences that surprise and delight both locals and visitors. The team’s commitment to their roots is fueled by the desire to create added value for the region and its economy while providing a platform that showcases its hidden gems to an international audience.
Ruralis thrives on a perfect balance between collaboration and innovation, continuously improving the sustainable development of rural areas. The company believes that these internal regions possess immense concrete and ideal value, and they are on a mission to make others aware of it as well.
Ruralis is not just a business; it is a close-knit family that supports each other, grows together, and fosters a culture of collaboration and shared growth. The team values open communication, respecting each individual’s voice and opinions, steering away from traditional corporate hierarchies.

Rooted in the principle of sustainable tourism, Ruralis is dedicated to promoting responsible travel practices that respect both people and the environment. Through its innovative business model, Ruralis is not only contributing to the revitalization of rural areas but also shaping a future where local economies flourish through responsible tourism and sustainable practices.

Organization

Ruralis

Ruralis is a start-up specializing in Digital Property Management, offering services to optimize and simplify the management of short-term rental properties. Their mission is to help homeowners increase rental income while promoting sustainable, rural tourism. Ruralis supports small towns facing demographic and economic challenges, contributing to the regeneration of these communities. With a focus on work-life balance and employee well-being, Ruralis collaborates with Serenis for mental health support. Their work aligns with EU SDGs, fostering sustainable communities and tourism practices.

Website

Impact

Ruralis is making a significant positive impact on the tourism sector by promoting the historical and cultural heritage of rural areas. By showcasing lesser-known destinations, it helps preserve local traditions while offering unique experiences to visitors. This approach not only boosts regional economies but also fosters sustainable tourism practices. Through its innovative model, the start-up is revitalizing rural communities, creating opportunities for growth, and highlighting the true value of these often-overlooked areas.

Sustainability

The work of Ruralis aligns with the National Strategy for Inner Areas (SNAI) and contributes to the achievement of the 2030 Agenda goals. By focusing on revitalizing rural areas, they support sustainable development, environmental preservation, and social inclusion. Their efforts contribute to reducing disparities between urban and rural areas, fostering economic growth, and promoting responsible tourism. Through these initiatives, they play a key role in shaping a more equitable, resilient, and sustainable future for both local communities and the broader society.