By integrating the local agricultural production and by showcasing the cultural practices that surround the former, “Eumelia” of Homeodynamic Development is preserving local natural and cultural resources that characterize its offering. Abiding by the principles of biodynamic farming & permaculture for its agricultural production, and of 3R (Reduce, Reuse, Recycle) for the operation of the accommodation facilities, “Eumelia” has limited its negative impact on the surrounding area. The use of eco-friendly materials, application of RES (geothermal and solar heating), and greywater reuse add to its resilience, by also lowering long-term costs and mitigating risks related to variable costs and seasonality.
Since 2009, Eumelia has been a pioneer in regenerative farming, permaculture and sustainable hospitality. The initial setup of needed infrastructure in owned land included owner living areas, and olive grove and vineyard irrigation and care. Landscape features were added gradually (e.g. a water pond) thus enriching agro-activities for the visitors. Accommodation facilities were built and outfitted with eco-friendly technology solutions. Marcom strategy engaged an international audience, with the creation of quality collateral and numerous Press Publications. Monitoring and feedback of the activities ensures the continuous enhancement of the visitor experience while staying true to the values of ecodynamics and sustainability.
Challenges for similar units relate to the presence of appropriate networks or grids and supportive services in the surrounding area. The initial investment for such is higher than a “traditional” unit of a farmstay with available accommodation of comparable capacity. Its design approach permits to Homeodynamic Development to access funding for SMEs related to greening and sustainable tourism. Access to markets and visitor acquisition for an alternative form of tourism is a main point to be addressed, though agrotourism has gained significant traction in the past decade. A targeted advertising and communication strategy has resulted to significant publicity for “Eumelia”.
Emelia’s approach as an agrotourism unit is highly replicable and transferable, with application to various geographies (mountainous regions, plains, coastal areas, arid environments, forested areas). By relying on the proximity to the location of production of food ingredients and raw materials, provision of accommodation, and inclusion of visitors to the process of farm work, agricultural production, animal care and environmental preservation, each agrotouristic unit can provide its own unique offer. Pre-existing 1st sector SMEs/ producers can transit to the 3rd sector or cooperate with newly established enterprises to add value to their offer while increasing the productivity of their own resources.
